Research Provider you can trust
TODAY and TOMORROW!
Service Features
  • 275 words per page
  • Font: 12 point Courier New
  • Double line spacing
  • Free unlimited paper revisions
  • Free bibliography
  • Any citation style
  • No delivery charges
  • SMS alert on paper done
  • No plagiarism
  • Direct paper download
  • Original and creative work
  • Researched any subject
  • 24/7 customer support

Modifying Marketing Strategy for Different World Markets: How do Multinational Companies Approach this?

Title: Modifying Marketing Strategy for Different World Markets: How do Multinational Companies Approach this?
Category: /Law & Government/International
Details: Words: 1235 | Pages: 4 (approximately 235 words/page)
Modifying Marketing Strategy for Different World Markets: How do Multinational Companies Approach this?
It is commonly accepted that marketing strategies play very important roles in most international organizations. Some believe that a company which plans to expand its business and want to be a successful international firm should have very effective marketing strategies. As a number of writers (John, Letto-Gillies, Cox and Grimwade 1997, Ketelhohn 1993, Johnson and Scholes 2002) have pointed out, international marketing strategy is concerned with making important policy decisions affecting the long-time direction of the company. This …showed first 75 words of 1235 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
…showed last 75 words of 1235 total…Business. New York: The McGraw-Hill Companies. John, R., Letto-Gillies, G., Cox, H., and Grimwade, N. (1997) Global Business Strategy. London: International Thomson Business Press. Johnson, G. and Scholes, K (2002) Exploring Corporate Strategy. Edinburgh: Pearson Education Limited. Ketelhohn,W(1993)International Business Strategy.London: Butterworth-Heinemann Ltd. Lasserre, P (2003) Global Strategic Management. New York: Palgrave Macmillan Houndmills. Manu, F.A. (1992), "Innovation Orientation, Environment and Performance: A Comparison of U.S. and European Markets," Journal of International Business Studies, 23 (2), 332-59.

Need a custom written paper?