The article, “How Motorola Lost Its Way,” begins by bringing to light the necessity of preparation. According to the writer, Motorola Inc. was a driving force in the communication technology industry. However, as technology shifted when digital phones came into play, “Motorola wasn’t ready.” The damaging result of Motorola’s negligence to changing technology is blatant, as the company has lost nearly half of their market share. According to the article, Motorola accessed 60% of …showed first 75 words of 338 total…

…showed last 75 words of 338 total…their needs were. Weisshapel was so encompassed on building a sleek analog phone that he failed to notice that what the public wanted was digital. Meanwhile, “customer’s were launching service without Motorola phones.” Overall, the article serves as a warning. It gives example of how a company that is on top of it’s industry can fail due to lack of preparation, inability to change, and failure to listen to customer needs. ------------------------------------------------------------------------ **Bibliography**