…showed first 75 words of 1426 total…

…showed last 75 words of 1426 total…that culture is another factor influencing consumers value system and affects their behaviour toward purchasing goods (Schiffman, 1978, pp330). The research result did not come out as what I have expected, but it shows that People interpret messages come out from advertisements differently according to their values and attitudes and these values and attitudes are influenced by demographic criteria such as sex, age and culture, these factor have an direct influences on consumer behaviour. ------------------------------------------------------------------------ **Bibliography**