Introduction The morning study was conducted during the week 24th August-2nd September 1998, across 5 channels, DDI, DD2, Zee, Sony, Star Plus. who are sponsoring the serials. Objective Study 1. To quantify the extent of violence in drama serials across five channels. 2. To identify the nature and types of violence being depicted. 3. To identify the audiences targetted-Particularly children-by such serials and by the advertisers who are sponsoring the serials. Drama serials of different genres across 5 channels were …showed first 75 words of 1420 total…

…showed last 75 words of 1420 total…also manifold-as mentioned earlier, in one episode of Shaktimaan, there were 17 acts of violence in approximately 25 minutes. These included assaulting, slapping, punching, shooting, and strangulating, burning, pushing, stabbing as well as grotesque representations, bodily transformations and supernatural occurrences. In both Who and Aur Rancho, the child viewers is being hooked to the serial by elements, which will appeal to children: i.e., the clown or joker in Who, and the monkey in Raja Aur Rancho.