Consumption of Carbonated Beverages Although there are many significant players in the beverage industry, Coca-Cola Co. and Pepsi Co. are the main players. Combined, they make up more than 70 percent of the market share in the United States across all channels. They have been the driving force in the carbonated soft drink industry that increased sales by 1.7 percent in volume. However, more and more flavored products are making their way onto store shelves. Some of …showed first 75 words of 4927 total…

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