What makes people buy one product or service over another? The answer lies in the persuasive power of marketing communications - advertising, public relations, direct marketing and e marketing - working together to achieve a desired result. To remain viable in today's marketplace, many organizations have integrated their unique corporate culture, values and innovations into their brand identity. Rather than stand alone as a faceless structure, this new wave of companies imparts personality into their …showed first 75 words of 1094 total…

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