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…showed last 75 words of 1501 total…achieved through acquisiton), so it was difficult for BMW to predict success with the acquisition of Rover. In the end, it looks as though financially, the acquisition was not the greatest success, (cutting of jobs, funding cuts, etc.) but BMW could have gained some strong advantages in areas that it used to be weak in, so all may have not been lost in the quest for success in the 21st century automobile market. ------------------------------------------------------------------------ **Bibliography**