Sensory analysis is the measurement of consumer responses to sensory stimuli. It is used in grading, consumer preferences, quality assurance, shelf life testing, product development and research. The food industry probably has the greatest number of sensory analysts ranging from specialist wine, beer, and tea tasters to researchers investigating how consumers perceive flavors and textures. Sensory analysts also work in the cosmetics, toiletries and household care products industries. To understand why sensory evaluation is so …showed first 75 words of 1543 total…

…showed last 75 words of 1543 total…know how to effectively utilize data obtained from sensory testing have a better chance of making the one new product that succeeds theirs. Bibliography References Marshall, R., Good Taste Takes Good Training. Chemistry and Industry 98:756-758. Brandt, L.A., Sensory Analysis Hones Good Taste. Prepared Foods 98: 71-74. During, A., Sensory Perception’s Role in Product Development. Food Processing 92:14-17. Binger, P.R., Time and Intensity of Sensory Traits. Food Technology 95: 59-62. Microsoft Encarta 98 Encyclopedia: 1998 Edition