It is a familiar scene during prime-time television: A young woman is shown driving a red Mitsubishi Eclipse down a country road at very high speed. The woman is -on her way to her grandparents' home, and the car is going so fast that it makes the house rumble when she arrives. Meanwhile, the announcer declares: "It's uncommonly fast, and fun to drive, and it makes quite an entrance." The steady stream of advertisements like …showed first 75 words of 490 total…

…showed last 75 words of 490 total…speed a vehicle is travelling when it hits a pedestrian the greater the chance of a fatality occurring. The impact on a person in a crash at 60km/h is equivalent to falling from a four story building, while the impact at 100km/h equals falling from a 12-story building. In general speed-related crashes are greater on weekends (both holiday and non-holiday) as they account for just under half of the speeding related crashes in 1996.