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…showed last 75 words of 690 total…approval of the company by its customers leading to greater customer loyalty. Starbucks stays on the cutting edge of technology, developing products and improving the existing products it has to increase positive consumer behavior in the marketplace. It seems that Starbucks has a strong grasp on the keys of marketing, a good, solid core vision for the company which I think will help continue the expansion and growth for well into the future. ------------------------------------------------------------------------ **Bibliography**