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…showed last 75 words of 617 total…at the cost of following the laws of supply and demand. The NFL realize this and therefore sets a lowered price, which allows for scalpers, who follow the laws of supply and demand perfectly. Scalpers being in business for a short term profit only, find that equilibrium and sell the tickets well above face value. Works Cited http://www.theshortrun.com/classroom/glossary/macro/supply.html#lawofsupply http://vlad1mir.tripod.com/market_interaction.htm