Assignment for a second reading # 1 Generally, our culture accepts the theories that "thinner is better" and that "thin is beautiful". Magazine articles, television commercials, and newspapers are generally full of attractive, thin young woman. Advertisers are aware that many women do not feel that they are in control of their bodies or their minds. They have found that by the wording of their ads it will make women reconsider their feelings. (not very clear…) Bordo lo…showed first 75 words of 769 total…

…showed last 75 words of 769 total…ertain way, or behave a certain way. Female consumers are bombarded with problems that could simply be solved by accepting themselves. Advertisers just keep up perpetuate this problem by continuing to tell women how they need to control themselves, so that they will have an avenue in which to keep up their ads success in selling their product. In reality only the merchant and the advertising company’s interest are met.