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…showed last 75 words of 1106 total…U.S. population is considered obese we do not want to see it on our television or in our magazines. This is why it is hard to swallow what Bordo preaches. If advertising sets up social norms and makes people try and become beautiful and slim it is difficult to see. If her views were true the majority of the population would look like the people in advertisements, but the fact is they do not.