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…showed last 75 words of 1828 total…completely conclusive evidence has ever been formulated in support of the theory. The key premise here is that the mass media does not cause undesirable social behavior and in actuality, the media people should not be dubbed as the "bad guys". They simply use their power in the most constructive ways possible in order to promote their ratings and popularity. One way to do that is to concentrate on what sells: sex, violence and disaster.