Herb Kelleher and the Culture at Southwest Airlines Organization Theory What is Culture? The Random House College Dictionary describes culture in a social sense by stating it is ?the sum total of ways of living built up by a group of human beings and transmitted from one generation to another.? Thus if we substitute the social world that we live in, for a business organization that we work in, we get only a slightly different …showed first 75 words of 1974 total…

…showed last 75 words of 1974 total…the drinking.? Herb Kelleher responds, ?At least they have that divided up.? Kelleher?s advice to entrepreneurs: ?Ask your employees what?s important to them. Ask your customers what is important to them. Then do it. It should be that simple.? That initial $10,000 capital Herb Kelleher invested in that smoke filled bar in San Antonio is now worth an estimated $200 million.4 Not bad for a lawyer who loved to tell jokes and listen to people.