The Globalization of Markets Theodore Levitt writes, "Companies must learn to operate as if the world were one large market-ignoring superficial, regional and national differences" in the Harvard Business review. He further states that there are, "differences in national and international preferences. Gone are the days when a company could sell last year's models or lesser versions of advanced products in the less developed world and gone are the days when price margins, and profits …showed first 75 words of 421 total…

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