This article immediately reminded me of recent events. Unless you were in dimention X, September 11, 2001 stirs up images of pain, terror, and loss. While America was in cahoots President, George W. Bush was running for cover assuring citizens that "the government is okay, and running as usual". A prime concern for most citizens who lost friends and family, I'm sure. The President decided not to stand beside New York City Mayor, Rudolph Giuliani, as Giuliani …showed first 75 words of 489 total…

…showed last 75 words of 489 total…for the most part, is reality. Politicians build their careers on public perception, which thus becomes reality. As is the case with Exxon, they have quickly learned that public perception is highly important, and it is of key importance for companies to keep this to the forefront when they are dealing with issues, especially with the caliber of extremes such as the oil spill. One small mistake can cost you the future of your company.