Cynthia Calagan Consumer Behavior Travelodge Case 4-5-01 Situation Analysis: Travelodge is a hotel that offers lodging and accommodations at economical prices. Travelodge is targeting the travel market with a focus on business travelers. They currently have a travel program for their frequent guests where they can receive a free night of accommodations after 10 qualified stays. Due to a shift in the travel market they are currently designing a new rewards program that will hopefully …showed first 75 words of 1307 total…

…showed last 75 words of 1307 total…to see how effective the changes we have made in the program are. By turning in the response card, the guest will receive a $5 coupon, which can be applied toward their next stay. We will also have employee training seminars once a month, so the employees will learn about any changes or alterations in the program. This will also allow management to evaluate how proficient the employees are in working with the program. ------------------------------------------------------------------------ **Bibliography**