Undercover Marketing The concept is quite an interesting topic in some circles in these competitive times. Is it right or is it wrong. Is this becoming an ethical issue in this day and time that might need to eventually mandated by law? I have just finished the article by Brian Steinberg on this issue. He states some interesting points of view from both sides of the spectrum. The basic underlying issue of this article is …showed first 75 words of 502 total…

…showed last 75 words of 502 total…