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United Colors of Controversy: Shock Value in Benetton Advertising.

Title: United Colors of Controversy: Shock Value in Benetton Advertising.
Category: /Social Sciences/Communication Studies
Details: Words: 2596 | Pages: 9 (approximately 235 words/page)
United Colors of Controversy: Shock Value in Benetton Advertising.
United Colors of Controversy: Shock Value in Benetton Advertising It is a common practice of advertiser's to appeal to the emotions of consumers in order to sell a product. Over decades, advertisements have evolved to a greater focus on social institutions rather then the product itself. Nonetheless, the Benetton retailer distinguishes itself by its utilization of attention grabbing and often times shocking imagery. When flipping through the Benetton catalogue, consumers are hard pressed to find …showed first 75 words of 2596 total…
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…showed last 75 words of 2596 total…Davis, Charles. "A killer campaign." Columbia Journalism. v.39, n.5. p.9 Ehrenreich, Barbara. "Dirty Laundry: Benetton's 'We, on Death Row' Campaign." Aperture. N.160, Summer 2001, pp. 20-25 Gallagher, Leigh. "About Face." Forbes. March 19, 2001, p.178 Hall, Stuart. Representation: Cultural Representations and Signifying Practices. Sage Publications, London. 1997 Lyman, Eric J. "The True Colors of Toscani." Ad Age Global. v.1, n.2, pp.23-24 O' Barr, William M. Culture and the Ad: Exploring Otherness in the World of Advertising. Westview Press, 1994

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