Many ads definitely do use expected media vehicles to deliver their message to the customer. However, in the 2001 Winter addition of Forbes ASAP on page 91, the magazine had an ad that was totally different from other ads displayed throughout the magazine. The advertisement was for a type of Whiskey called Glenfiddich. Every other ad in the magazine had something to do with business or money. There were numerous ads for computers, copiers, cars, businesses, and …showed first 75 words of 390 total…

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