Running head: UPSCALE STEAK HOUSES Upscale Steak-House Restaurants (Trend or Fad?) Denis Boucher Dean West November 30, 1999 Upscale Steak-House Restaurants (We found the Beef) Where's the beef? There is no lack of quantity or quality of product at upscale steak-house restaurants. Who would have ever thought that people would stand in line to pay an average of $65 for a steak? Not so long ago, beef was taboo for the young, upcoming, physically fit executive. Today, however, …showed first 75 words of 1436 total…

…showed last 75 words of 1436 total…Hardesty, G. (March 19, 1998). Beef's return to popularity brings steakhouse chains to Orange County, Calif. Orange County Register (CA), Retrieved October 1, 1999 from the World wide Web: (http://firstsearch.altip.oclc.org/FETCH) Hayes, J. (October 28, 1998). Hotels 'steak' claims on high-end beef business. Nation's Restaurant News, Retrieved September 26, 1999 from (http://firstsearch.altip.oclc.org) Kramer, L. (July 13, 1998). Steak house rivals ready new round of national ads. Advertising Age. Retieved October 1, 1999 from (http://bess.fcla.edu/cgi-bin/sgiwrap)