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…showed last 75 words of 1443 total…of a social process. Disseminating information through word-of-mouth communication is one of the most effective mediums for relaying important product and company information. For many years it has been largely ignored by companies and retailers. Recently, many companies have found its effectiveness through studies similar to the five listed above. Word-of-mouth has been affecting people and organizations for many years. As its effectiveness becomes more clearly understood, it will be managed to affect much more.