Gotta love the junk mail The art of hype pervades advertising of all kinds. You can see it everywhere you go. It's characterized by its extensive use of exclamation points, big words, powerful colors, and giant pictures. You're sure to see several trademark symbols and percentages that they claim you will save. What they hide are the details which are quite often exceptions to their claims and end up rendering their savings miniscule. These details …showed first 75 words of 1981 total…

…showed last 75 words of 1981 total…junk mail, all the pictures, all the underlying assumptions that went into crafting the ad, one thing you usually won't find is valuable, detailed information. Although they present it in such a way as to seem informative, the ads are based more on hype than on information. Hype is the basis for all emotionally-driven advertising, and it can be found in the slew of junk mail you receive at your home each day. ------------------------------------------------------------------------ **Bibliography**