In today’s society, marketing and advertisements can be seen for products of any nature. The methods of advertising techniques used often relate to the target audience corporations are trying to reach. In accordance with these various styles of advertising, some companies often embellish their products through over exaggeration, or manipulation in order to generate market growth and revenue. In the case concerning Joe Camel, RJR is accused of consciously attracting kids towards using their …showed first 75 words of 992 total…

…showed last 75 words of 992 total…harmful and unnecessary, however, Kant seems to be more concerned with the use of such products rather than the sale of them. Because of Kant’s ethical criteria, he would probably disapprove of these products regardless of who is selling or buying. However, even though products may be considered “bad”, it is the discussion of what is “bad” or “good” within the public realm that helps us as individuals develop are own reasoning and autonomy.