Coke Vs Pepsi Coke and Pepsi have been fighting for the supremacy of the global market in refreshments. The market of drinks in the United States is valued more than thirty million dollars annually. The efficacy and strategy of marketing of each company determined at the end to the winner with regard to its sales utilities and loyalty of the consumer. Two products made by two different companies that taste almost exactly, both products involved …showed first 75 words of 525 total…

…showed last 75 words of 525 total…a preference in choosing what they are drinking the only interest they have is that the drink should refresh their thirst. Independently the battles between both companies are because they fight for remaining of the small companies of refreshments. Risks should be taken but at the same time the unfortunate failures and its loss of utilities should be eliminated. The requirements for success are to detect all the changes in the future. ------------------------------------------------------------------------ **Bibliography** pe