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…showed last 75 words of 2255 total…ill help Sony receive the premium prices that it has demanded in the past for its top-notch products. As far as pricing goes, Sony has always received a premium for its products. It has been able to attain a premium in the various electronic areas that it has entered. Sony should continue to price its products at premium prices to those of its competitors. The name brand and quality associated with the product ------------------------------------------------------------------------ **Bibliography**