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It is sometimes difficult to be inspired when trying to write a persuasive essay, book report or thoughtful research paper. Often of times, it is hard to find words that best describe your ideas. PaperAdepts now provides a database of over 150,000 quotations and proverbs from the famous inventors, philosophers, sportsmen, artists, celebrities, business people, and authors that are aimed to enrich and strengthen your essay, term paper, book report, thesis or research paper.

Try our free search of constantly updated quotations and proverbs database.

QuotationsAuthorsTopicsKeywords
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(Click a letter to view the authors)
Letter "L" » Leo Burnett Quotes
«If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.»
Author: Leo Burnett (Executive) | About: Clients and customers | Keywords: A.D.
«The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.»
«A good ad which is not run never produces sales.»
Author: Leo Burnett (Executive) | Keywords: A.D., sales
«I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.»
«Too many ads that try not to go over the reader's head end up beneath his notice.»
«Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.»
«Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.»
Author: Leo Burnett (Executive) | Keywords: unprofitable
«If you are writing about baloney, don't try to make it Cornish hen, because that is the worst kind of baloney there is. Just make it darned good baloney.»
Author: Leo Burnett (Executive) | Keywords: baloney, Cornish, darned, hen
«There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'»
«There is no such thing as a permanent advertising success.»

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